Little things have larger meanings. Always.
Little sounds we make with our mouths, in combinations with other sounds, make words. Words represent specific things and our feelings about those things. Those are our thoughts- our personal reflections and opinions about the connections of things and people around us- and we are enabled through them to share ourselves with other people immediately, and through time.
But all of those personal thoughts reflect larger cultural and cosmological realities, too. They reveal our commonalities, our shared values and understandings of ourselves in community contexts. The things we say and do are not isolated events. They always have larger meaning.
Thus, the horror of this video.